Shopping Center Branding | Santa Monica Place Reopens

Two years and $265 million later, Santa Monica Place reopened Friday morning, with several thousand shoppers pouring in to get a first look at the newly remodeled shopping center.

“Finally, finally they’ve done something to improve,” said Cyndi Walters, 30, a nurse from Santa Monica. “It was just so run down and boring. This is a big, huge difference.”

Los Angeles Times