Destination Branding | The New Hollywood

In addition to its recent article on the resurgence of Culver City, California, The New York Times recently featured a great story on the rebirth of a much more famous Los Angeles neighborhood — Hollywood.

As anyone who live here knows, Greater Los Angeles is an incredibly diverse place.  From the Westside to the Eastside, from the Valley to the OC, LA is the most multi-cultural city in the world.

For the better or worse, though, the Los Angeles brand IS Hollywood.  The Hollywood sign is its primary symbol, and Hollywood and Vine is its mythical center.  It’s great to see then that Hollywood itself is being revitalized — it bodes well for Los Angeles as a whole.